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Dell goes to small towns for PC sales; plans to double store count

MUMBAI: Dell is planning to double the number of its exclusive stores in the country to 400 this year, mainly in smaller towns, as the now-private PC-maker bets that it can win a large chunk of the next million PC buyers in the country.
The technology company, which was taken private by founder Michael Dell last year, has been transitioning to a more services-led approach, but in markets like India it is counting on its hardware to give it an edge. PC sales fell about 20% in the fourth quarter of 2013, from a year ago, according to research firm Gartner.

Source: Economic Times

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