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Interview With Joseph Devasia Managing Director Antal India

Joseph Devasia’s association with Antal goes back almost a decade, it was in 2006 that I bought brand Antal to India and became Antal’s first franchisee in India. While prospecting entrepreneurship I was looking at a business where I could utilize my industry expertise and knowledge, happened to drop my card at the Antal booth during a franchise exhibition and got a call from Kevin Cox for a meet, liked the proposition of getting back into the Indian market with a well-established international brand and Voila here we are moving ahead steadily.

1.Brief us on the growth strategy and franchise expansion of Brand ?
Over the last 5 years since Antal started franchising in India in 2009, we have added 35 new franchisees to our network. We are now in a position of strength with Antal’s brand being well received and respected amongst clients and candidates across the country. With a team that is exceptionally strong in training and PR, I believe Antal can add another 15 franchisees to its India network this year. Over the next 4 years we intend to be able to breach the 100 number and get to a position where we can claim to have significant market share in the permanent recruitment market in India.

2.What is the specialty of Antal ?
Antal is one of the few global recruitment businesses that can confidently boast about our proven and successful business model that has helped several aspiring individuals start up their own recruitment businesses. Our deep rooted values, systems, processes and practices which are appreciated by both clients and candidates, supported by testimonials and our loyal clients who we have built lasting business relations with are in themselves a placard that makes us stand out in the industry for the last 23 years. Our inch wide mile deep market specialization gives us access to strategic confidential sectorial information which allows us to bring to our clients crucial information that will help make business altering decisions. This approach enables us to become trusted advisors to our clients. The global network of offices and knowledge sharing practices across the world is a unique feature at Antal which no other recruitment firm can boast. Antal’s knowledge focused recruiter understands the industry/sector dynamics and are trained to speak the same language as the hiring manager; this helps us to meet our client expectations in any Industry/Sector/Discipline/Location.

3.What are the company’s future plans?
100 franchisees in the next 5 years

4.How many do outlets you have as of know and where you see your Brand in Next 5 years ?
43 currently and 100 in the next 5 years

5.What are the qualities and qualifications that you seek for in your franchisees?

5.How much investment is required by aspiring franchisees?
Any individual with at least a decade of professional background, sales ability, specific industry expertise, ability to invest and entrepreneurial spirit is eligible to buy the Antal Franchise. It is important to highlight that our business is about connecting with people and is one of the major factors that led to Tony Goodwin (A Chartered Accountant by profession) starting this business.

6.Share the brand’s current presence in Indian market through company owned as well as franchisee stores ?
43 franchisees no company owned outlets

7.What are your further expansion plans ?
How lucrative is the franchise opportunity offered by you for the prospective investor? The franchise opportunity is extremely lucrative if you have the right kind of experience and want to create something of your own.

8.What is the brand’s potential in Indian market ?
Huge potential as the market is 28,000 crore and 20-25% of it is serviced by brands like Antal International

9.what is your opinion about the Indian Franchise Industry ?
The Franchising industry is set to grow 25-30% as per an Franchise Association of India report

10.What factors motivated you to opt for franchise route for expansion?
What is the scope for aspirants keen on taking the franchise for your BRAND? The scope is immense but they can easily earn 40-60 lakhs in the first year

11.How much is the initial investment and area requirements by aspiring franchisees?
7.5 lakhs + service tax. 200 sq ft area

12. What is the next Five Year plans for the Brands ?
Over the last 5 years since Antal started franchising in India in 2009, we have added 35 new franchisees to our network. We are now in a position of strength with Antal’s brand being well received and respected amongst clients and candidates across the country. With a team that is exceptionally strong in training and PR, I believe Antal can add another 15 franchisees to its India network this year. Over the next 4 years we intend to be able to breach the 100 number and get to a position where we can claim to have significant market share in the permanent recruitment market in India.

13.Are you also looking up for the International expansion , in which all countries ?
We are a global company with presence in 35 countries and our next target is USA

14.Any advice for the coming up and potential Entrepreneurs ?
Take the risk, enjoy the rewards. I’ve told many new owners and prospects alike to learn from my mistakes; what that means is we have relevant experience in the Indian market to share local best practices regarding clients, candidates and fees which is a good point to start from for all new owners. Having said that obviously there is a learning curve in any business but if one has had a great professional background and enjoys talking professionally to people then this kind of business can help them make money as well while letting them be their own boss. Self-employment gives one the opportunity to take up every aspect of a business and strive for success

15.Tell us about the challenges that can be faced by franchisees ?How can they be overcome ?
The major challenges are that establishment is very tough and one has to jump and search for opportunities. Getting into an aggressive sales environment, recruiting staff to work under your leadership and retaining that staff is difficult. Recruitments is still not a sought after career in India; hence, high-achieving, smart young graduates do not step into this career. The move from a corporate where you have teams working under you to just being by yourself in the first initial months, can be very taxing.

Antal is Looking Forward to appoint Franchise Across India ANTAL INTERNATIONAL FRANCHISE

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