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UK Based TWISS Drinks Launches its Sparkling Fruit Juice in India

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UK Based TWISS Drinks Launches its Sparkling Fruit Juice in India

An exciting new product available in four quirky flavours
Mumbai, 22 February 2016: TWISS drinks a UK based company has officially launched its brand of quirky sparkling fruit juicesin the country. Available in four variants, Apple with a twist of Black Currant; Mango with a twist of Lime; Lemon with a twist of Mint and Passion fruit with a twist of Orange, TWISS Drinkscontains real fruit juice offering a unique blend of complementing fruits/herbs to enhance the thirst quenching experience with fun and adventure.
Speaking about the product, Mr. Nitin Menon, Managing Director, said, “Each product is so very uniquely combined with the right proportion of juice and flavors delivering a burst of the fruit flavours on the tongue and giving it a great taste. The products have used the best ingredients sourced across the globe replicating true fruit taste. TWISS range would be in the forefront to innovate the Sparkling Juice drink category which is virtually non – existent.”
TWISS drinks are priced at Rs. 40/- for a 250 ml can andwill be sold under the brand, which is a part of Amarjothi Group one of the largest manufacturers of Melange yarn. The product will be initially available in key metro cities; Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Pune and will be supported by a robust marketing mix.
1. Mango with a twist of Lime-A delightful expression of the king of fruits carefully balanced with a touch of lime to deliver an enchanting combination of flavours. The product contains real Alphonso mango puree.
2. Passion fruit with a twist of Orange– The sharp and sweet tanginess of the purple fruit is sobered with a twist of sweet orange. The product contains real passion fruit and orange juice.
3. Lemon with a twist of Mint-A virgin juicy lemon with an infusion of mint to create a cool and refreshing taste..
4. Apple with a twist of Blackcurrant-The sweet crispiness of apple with rich and earthy black current delivers a delightful punch.

About TWISS Drinks India Pvt. Ltd
TWISS Drinks India Pvt. Ltd was formed in January 2015 in order to cater to the Indian market and is owned by the Amarjothi Group one of the largest manufacturers of Melange yarn. The brand came into existence based on a study of the Indian market and its demography identified a huge potential for TWISS Drinks under the Sparkling fruit juice category. The unique and quirky sparkling fruit juice combination has been carefully balanced to complement each of the flavours in the right proportion with the right amount of real juice

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